Television advertising is becoming more popular for presidential candidates and major political groups, even as social media platforms grapple with how best to regulate political ads.
Presidential candidates have spent more than ever before on tv ads since big tech platforms and social media giants started tracking them last year.
Ad campaigns that were once reserved for television are making their way onto social media platforms. Sens. Elizabeth Warren (D-Mass.) and Bernie Sanders (I-Vt.) are both running television-style video ads on Google to appeal to voters in early primary states.
Outside groups are big digital ad spenders, too. Democratic super PAC Priorities USA has spent millions of dollars on Facebook to hit Trump on trade and the economy, and the group recently announced a new digital effort to woo Latinx voters in battleground states.