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Gray is the New Black.

Photograph by David Harry Stewart and is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at

Los Angeles, CA. — June 3, 2019. The senior population is growing faster than any other age group in California.

People born today have a greater than 50 percent chance of living for more than 100 years.

These increases in global longevity, mixed with a drop in fertility rates, are shaping a world whereby the year 2050 the number of people over 65 will more than double.

Photographed by David Harry Stewart. Caption: The U.S. Census has projected that people age 65 or older will outnumber children under 18 by the year 2035. For now, as the baby boomer generation is aging, it is also reshaping senior living — and some older seniors are already trying it out.

Marilyn Oliver, 89, said she often takes several exercise classes a day and then she gets ready for the residential happy hour— which happens every day at 4:00 p.m.

Oliver lives at Avanti Senior Living, in Houston. Its developers say the industry is starting to view assisted living more as hospitality; offering restaurant-style dining and décor that resembles more of a boutique hotel.

None of our institutions are prepared for this new paradigm.

California Gov. Gavin Newsom called for a “Master Plan on Aging” during his State of the State Address this year, an announcement that some advocates for seniors said was both encouraging and long overdue.

California’s senior population will increase by 4 million over the next decade, and double in 25 years, the governor said.

According to projections from California’s Department of Finance, seniors will make up a sharply larger share of the state’s population by 2060 — the only age bracket to grow in scale.

Source: California Department of Finance via LA Times.

Distorting things further, fewer than 6 percent of ad agency personnel in the US are over fifty.

Businesses are scrambling to develop products and services, and advertisers are even further behind the curve.

Even though people over fifty control more than 70 percent of household wealth in the US, they’re targeted by less than 10 percent of marketing investments.

With this in mind, David Harry Stewart at AGEIST Magazine set out to spotlight profiles as the north star examples of what can be, way before it became a trend.

Our people don’t have it all figured out, none of us do, but they are curious, energetic and forward-leaning examples of how we are living now. They are very much not done yet. We occasionally do profiles on people who are well known, but we prefer our heroes hidden in plain sight.David Harry Stewart, founder, and face of AGEIST. He is a passionate champion and leading authority on the modern 50+ lifestyle, and the mindset and aspirations that drive this influential demographic.

Your Best Life Conference on June 11, 2019.

AGEIST will host a first-of-its-kind symposium to examine the economic and social impact of the modern 50+ demographic.

Your Best Life will provide the insights and tools required to harness the outsized market opportunity of Generation 5.0.

Whether your organization is assessing strategic opportunities, or if you’re navigating the choices in your personal life, Your Best Life promises to be a day for learning, connecting, and inspiration.

The conference will explore how businesses and individuals deliver value to the generation driving a new market.

The most significant demographic shift in recent history.Fast Company

Held in a sumptuous, naturally lighted post-industrial warehouse in the Arts District Los Angeles, Your Best Life’s hospitality will include coffee service upon arrival, a catered lunch – with vegetarian and keto options – and a twilight reception featuring handcrafted cocktails passed bites and a conversation-friendly DJ set.

Panel Includes Prominent Figures in the Industry of Better Living and Aging

New Research to be Presented, Current and Former Leaders from Adobe, Airbnb,BMW, Deutsche Telekom, HUMANA, Levi’s, One Kings Lane, TOMS Shoes, X-Prize Foundation, Milken Institute, Modern Elder Academy, and others will address Entrepreneurship, Finance, Health, Housing, Lifelong Learning, Marketing, Workplace Issues and More.

Susan Feldman, CEO of In The Groove • Jan Garde, Founder The Embassies of Good Living • Geeta Wilson, Founder The Consumer Society • David Harry Stewart, CEO & Founder of AGEIST Magazine • Naveen Jain, Founder of Viome • Paul Irving, Chairman of the Milken Institute Center for the Future of Aging • Diane Flynn, CEO of ReBoot Acceli • Liz Heller, CEO of memBrain, Founder of Buzztone, and Strategist for TOMS shoes


Date And Time: Tue, June 11, 2019, 9:00 AM – 6:30 PM PDT

Location: Valentine DTLA, 600 East 4th Street, Los Angeles, CA 90013

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