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One of the most competitive industries I was ever able to be part of was the lucrative Southern California casino industry.

During 2016, I was approached to handle the Pala Casino Spa & Resort digital media account and inherited the main challenge of rebranding and repositioning the multi-million dollar resort with many stipulations including budget and time restraints.

I led the team of three programmers and cohesively elevated the brand design to a fresh new look starting with their website and ended with their online assets: blogs, digital display, and email blasts.


My Role

  • Creative Development
  • Direct Buying
  • Media Planning & Buying
  • Social Media Marketing
  • Website Development
  • Programmatic Buying
  • Google Adwords/Paid Search


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