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Something edgier that folds

Here are three examples of brands coming to terms with the new wave of bendable gadgets taking consumer engagement to a new level. Is this a new way for high-end brands to take on the new generational market.

Resort 2020, Louis Vuitton

No price, and no name, but be prepared to pay a higher price for this baby.

Turns out the song playing in the background is Sophie, an artist known for her bubbly, pop to the extreme genre. This kind of creative direction by Virgil Abloh is the industry approach most fashion brands are struggling to appeal younger more affluent consumers.

Vetement’s AR

Vetement, who recently developed a way for the consumer to engage with their high-end luxury street brand who is taking the market to a new level. Vetement ‘s new interactive application transforms your IRL streetwear into post worthy stories.

Samsung Galaxy Fold

Samsung’s first foldable OLED (Organic Light Emitting Diode) phone, expect to pay around 2k. Back when they first introduced it, review models were sent out to tech influencers, and a lot of the screens broke but they’ve had a lot of time to improve that by now. Here’s what the commercial for it looks like.

What do you think about more screens on more things?

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