Close © Copyright 2019. All rights reserved.

The State of the Modern Truck.

Rqendering courtesy of Tesla

Los Angeles, CA. — June 3, 2019. Let’s be real fellas, we have no idea where transportation is going, one thing certain is that trucks will never be out of style.

Recently Tesla introduced its truck version of its conceptual design of the modern truck that built America.

Elon Musk confirmed that Tesla is aiming to keep the starting price under $50,000:

We don’t want it to be really expensive. I think it got to start at less than $50,000 – it’s got to be like $49,000 starting price max. Ideally less. It just can’t be unaffordable. It’s got to be something that’s affordable.

Elon Musk confirmed on appearance on Ride the Lighting podcast this weekend

There will be versions of the truck that will be more expensive, but you’ve got to be able to get a really great truck for $49,000 or less.

He confirmed that the cryptic teaser image released earlier this year was actually the front of the Tesla pickup truck and this is how they are imagining it, images via Tesla Pickup truck to cost less than $50,000, ‘be better than F150’, says Elon Musk

It’s got to have incredible functionally from a load carrying standpoint, look amazing – but it won’t look like a normal truck. It’s going to look pretty sci-fi. That means that it’s not going to be for everyone- like if somebody just wants to have a truck that looks like trucks have looked like for the last 20 to 40 years, it’s probably isn’t for them.

But guess what? Compare it to Ford’s latest plowing through the market. This is huge news for EV acceptance overall. The F-150 is a bellwether for new trends and innovations going mainstream. Furthermore, an electric truck normalizes EVs for the segment of the population probably least likely to believe EVs are ready for the mainstream.

Via Ford


Ford might not be doomed after all. The American automaker has now finally announced that it is going to launch an all-electric version of its most important vehicle program: the F-Series pickup trucks.


Smaller displacement turbo engines were controversial but now this F-150 operate on it and now it accounts for the majority of F150 market. The newer tech will be more expensive to repair according to some fans on a Disqus discussion.

Aluminum construction / body : That won’t work for trucks! Too expensive to repair! Too weak! : F-150 does it, and even the detractors follow suit. If the F-150 goes electric, only the fringe detractors will be left claiming EVs aren’t going to take over.

In other news, there is a shortage of 60,000 truckers nation-wide. Now with projections to 2023, there will be a demand for driverless pickup trucks.

Hauler Tesla via Elon Musk
Hauler via Elon Musk


Experts say that because of the nature of long roads for the purpose of haulers, they will most likely adopt auto-mobility before the general market does.

Operating long haul drivers, currently requires a burdensome charing of these haulers for most truckers unless they can finance one themselves.

Interior Tesla via Tesla

Would you invest? What do you think about Tesla’s pricing? Let us know. We are working on a proposal and would like to get your take and maybe a part of it. I’ll leave you off with this video from the Instagram.

Facebook Comments