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What’s in a Pin?

Pinterest on top of the media distribution industry

Pins are visual bookmarks that link all over the web. When a Pin catches your eye, you can click to learn more.

If you’re using Pinterest for your business, you’ll want to create new Pins on a regular basis. You can use Pins to launch products, share tutorials, spotlight campaigns, promote site content…or whatever else you dream up.

You can choose from a bunch of Pin formats, from static images to videos with autoplay. Whichever one you pick, you’ll just need three main components: A featured image or video, a description, and a website link.

How to make a Pin

1. Gather your visual assets

Pinterest is a visual place—that’s part of what makes it so special. To catch people’s attention, you’ll want to use high quality, compelling images and videos. Check out our product specs to make sure you’re using the right file types and sizes.

We love when people create things specifically for Pinterest, but you don’t always have to. You can repurpose assets you already have and make them work for Pinterest, too.

2. Build your Pin   

There are a couple of different ways to make Pins. You can upload images or videos directly to Pinterest, then add a link and write a Pin description. You can also save images from other sites onto Pinterest. Once you’ve created a Pin, you can always go back and update the link, or tinker with your description.

After you make your first Pin, we’ll prompt you to create your first board. Boards organize your Pins so they’re easy to find again later. They’re also featured on your profile so people can browse your Pins and learn more about you.

For step-by-step instructions, check out our Help Center.

Some tips on timing

You should create new Pins linking to your claimed accounts at least once a week. Consistent, ongoing activity is the best way to build a dedicated audience on Pinterest. Your Pins will reach more people over time, and you can keep seeing results for months to come.

When you create a new Pin, your followers will see it in their Following tab. Since that tab is chronological, it helps to space your content out over time, rather than adding tons of Pins at once. You can schedule Pins up to two weeks in advance, so it’s easy to stick to a publishing schedule.

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